Vivian Edelberg
Vice President Advertising and Packaging Research
Vivian joined MarketView in 2009 following a successful 25 year career in Advertising and Packaging Research. She was instrumental in launching EyeView Behavioral Metrics, MarketView's global eye tracking methodology, which objectively measures consumer attention to advertising and packaging in a natural environment. Combined with rigorous quantitative research protocols, EyeView™ is an integral component of MarketView's multidisciplinary approach to help clients achieve their business goals. Vivian's research and marketing expertise is gleaned from managing a wide range of projects for many Fortune 500 corporations and from launching her own brand in the luxury spa market. Vivian's deep analytical insights and drive for excellence have made her an invaluable research partner to her clients.